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The mortgage industry is one of many that are enjoying the benefits of marketing automation. While additional nuances and government regulations can be a challenge, the mortgage industry has found a way to benefit from the efficiency and scalability of this powerful technology. More and more mortgage companies have seen the benefits of marketing automation and are looking for more ways to expand on that that growth.

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With over 200 billion emails sent daily, email signatures are a huge opportunity to build your brand. Before marketing automation, an email signature was manually created by each individual user - a nightmare for any marketer trying to maintain consistency. Fortunately, with marketing automation, we now have a better way of streamlining that process and ensuring that brand guidelines are followed.

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Please join us for Part 2 of our webinar series - A Mortgage Marketer’s Journey to Automation: Using the Platform. In the first installment of this webinar series, we heard one marketing director’s journey starting with learning what marketing automation is and why it is needed, to choosing a vendor and implementing the solution. This next installment will focus on best practices for using a marketing automation platform in the mortgage industry to reduce cost and increase revenue.

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Have the perfect ad but need it in a different size? We’ve got a solution for that. If you’ve ever found yourself in the position of wishing that you could click a button and automatically resize your images to fit various platforms, our Flexible Ad Builder makes it possible.

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As companies continue to move towards providing personalized and targeted marketing experiences, reaching customers across multiple-channels, ensuring that these marketing and advertising innovations meet industry defined compliance standards is essential. Marketing compliance standards require companies to abide by advertising and marketing laws, created to protect consumers from deceptive and unfair messaging. If your company were to receive notice that a marketing compliance audit would be conducted one week from now, would you be prepared?

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