Totus Blog

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The financial industry faces many challenges regarding the creation of marketing materials and maintaining brand compliance. Brand management software is helping to solve this by centralizing materials, allowing for customization and creating a clear and effective approval process.

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Marketing is changing and one of the most groundbreaking ways has been the recent adoption of new technologies. Today, just about everyone in a company is significantly more involved in the marketing process–a prospect that can be terrifying to brand managers. Many companies have chosen to reign in the risk by using what is known as a Distributed Marketing Platform–the process of creating, managing and delivering marketing content across a wide range of channels and locations.

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The franchise industry knows all too well how challenging it can be to manage marketing materials and maintain brand compliance. Brand management software has helped solve this issue by centralizing materials, allowing for customization and creating a clear and effective approval process.

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Businesses across the board benefiting from the efficiency and scalability of marketing automation due to features inherent in the technology such as: Multi-Channel Campaign Management, Automated Personalization and Targeted Messaging. These benefits are a result of common features within marketing automation platforms. In this post, we’d like to highlight Multi-Vendor Integration, one of the features that makes TOTUS unique.

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We know that the manufacturing industry can be slower to adopt new marketing technologies; however, the data is showing us how beneficial it is to consider automating marketing efforts. In this post, we focus on one aspect of marketing automation advantages – spend management.

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In the second part of our 2-part guest blog series, we sit down and talk to one of our Totus subscribers in the manufacturing industry. Operating internationally and managing 8 different brands, they needed a solution that would allow them to streamline manual processes and distribute materials to their vendors throughout the field. This is their story about how they chose TOTUS as their marketing automation solution and how it helped transform their business.

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We have highlighted in past posts how marketing automation has benefitted different industries, including the mortgage industry. While the industry as a whole has been slower to jump on board with marketing automation, many loan officers are seeing the potential and moving to those companies that are already using it. For those who are ready to start automating their marketing efforts, this blog is a must read.

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In this first part of our 2-part guest blog series, we sit down and talk to one of our Totus subscribers in the manufacturing industry. Operating internationally and managing 8 different brands, they needed a solution that would allow them to streamline manual processes and distribute materials to their vendors throughout the field. This is their story about how they chose TOTUS as their marketing automation solution and how it helped transform their business.

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When you're a marketing manager responsible for creating, producing and distributing marketing materials to sales teams, but your company also owns several different brands, your job can easily become complicated. In the past, fulfilling this demand would require multiple resources and a large headcount. With sales enablement software, features like automated quote builders, campaign automation and digital catalogs, help to streamline sales execution and increase productivity.

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While technology is helping to repair the relationship between sales and marketing, many businesses are seeing tension grow between a new group: IT and marketing. So how do we navigate this new challenge? In this article, we look at ways to bridge the divide between marketing and IT.

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Marketing Automation platforms are being adopted by businesses of all industries at an ever-increasing rate. As the data continues to come in, we continue to see that companies are seeing significant increases in both engagement and conversions. A recent infographic created by DemandGen Report details how powerful marketing automation platforms have become.

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In the second half our 2-part series, we look at additional benefits that loan officers see with marketing automation platforms. We know that traditional marketing tactics have generated positive results in the past and many loan officers still rely on them for the majority of their business; however, there is a huge competitive advantage for any loan officer who is willing to adapt to this new technology and get ahead of the competition.

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In part 1 of our 2-part post, we look at specific benefits that loan offers are seeing from their marketing automation platforms. We know that traditional marketing tactics have generated positive results in the past, and many loan officers still rely on them for the majority of their business, however there is a huge competitive advantage for any loan officer who is willing to adapt to this new technology and get ahead of the competition.

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Social Media has become one of the best ways to build your brand and reach targeted audiences that want to hear what you have to say. We know that posting whenever you feel like it isn’t a winning strategy - so when is the best time to post? In the final post of our 3-part series, we look at the latest research and explore optimal posting times and strategies for your Twitter feed.

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Social Media has become one of the best ways to build your brand and reach targeted audiences that want to hear what you have to say. We know that posting whenever you feel like it isn’t a winning strategy - so when is the best time to post? In the second part of our 3-part series, we look at the latest research and explore optimal posting times and strategies for your Facebook profile.

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Social Media has become one of the best ways to build your brand and reach targeted audiences that want to hear what you have to say. We know that posting whenever you feel like it isn’t a winning strategy - so how when is the best time to post? In the first post of our 3-part series, we look at the latest research and explore optimal posting times and strategies for your LinkedIn profile.

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If there’s one thing that we can all agree on, it’s that our daily lives are bombarded by a lot of advertising. In response, consumers have learned to tune out all those advertisers screaming for attention. We look at inbound marketing– an emerging strategy that attract prospects rather than interrupt them– and how marketing automation strengthens those efforts.

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Marketing Automation has become an integral tool, not only in streamlining and simplifying marketing departments, but also in data collection and gathering actionable insight. We look at three examples of reports from which you can benefit when you use a marketing automation platform.

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Email marketing is one of the fastest and most cost-effective ways out there to share your message and reach consumers. One of the most common questions amongst marketers and smaller businesses regarding email is “When should I send it?”. We’ll look at the latest data to determine what timing might deliver the best results.

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Improving operational efficiency is the chief concern for 52% of distributed enterprise organizations, and 96% of those leaders view automation-based technology as a key tool for cost savings and superior marketing execution. In this post, we look at 4 areas of distributed marketing that can be improved with marketing automation and, ultimately, generate higher ROI on local marketing efforts.

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Loose coupling in system integration is defined by having two or more systems that achieve an integration goal with minimal knowledge of the individual components of the other system. Tightly coupled systems are the opposite – they must have intimate knowledge of the other system to achieve the integration goal. Finding the balance between these two extremes has played a critical part in making TOTUS a successful platform to handle both internal component and external system integrations across a wide array of integration goals.

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Marketing automation platforms are proving to be effective in the marketing world and have recently been used in more specific functions such as account-based marketing. Companies are seeing even higher response rates by targeting their messaging even further and focusing on specific accounts. In this article, we’ll explore the ways that marketing automation can help with your account-based marketing campaigns.

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Day in and day out, we see our customers centralize their systems and improve their business processes with marketing automation. It’s no wonder that as of 2017, over 51% of companies were already using the technology, a number that only continues to rise. In this article, we explore the 7 top benefits reported by users of marketing automation platforms.

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Trust is as big a hurdle between sales and marketing departments as it is in the industry overall. Communication has, historically, been both limited and minimal–resulting in resentment and missed opportunities. This post explores four ways to reduce confusion amongst your teams.

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Whether you’re a small or large business and you’re considering a Marketing Automation platform, it’s likely because you’ve heard all of the great things that this technology can do. them. This article will look at the top four features that have generated a positive impact as highlighted by Marketing Automation users.

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In this 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. Operating in over 40 states and employing approximately 150 loan officers in the field, they were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.

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Like many companies, you’ve probably spent a lot of time and money writing your unique story and developing your individual brand - now you need to protect it! Fortunately, technology has made it easier on marketers and business owners to maintain their message and simplify the task of keeping their brand under control.

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In this 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. Operating in over 40 states and employing approximately 150 loan officers in the field, they were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.

Continue Reading

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If you’re a marketer or business owner and ever thought to yourself “I sure wish I had a way to automate this (fill in any piece of content) that I’ve created about 25 times now, or if you’re still pushing email blasts out as campaigns, you might be ready to take your marketing up a notch and automate. If you’ve got marketing automation on the brain, but aren’t quite sure whether you’re ready for it yet, this blog is for you.

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The marketing automation trend is growing fast, but many businesses have yet to jump on board. According to EmailMonday, 79% of best-of-class companies have been utilizing marketing automation for the past two years, and no matter what type of business you are in, marketing automation has proven beneficial to those companies who have used it.

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