Manufacturing Marketing Case Study for IPS Corporation Part 2

We strive to keep our customers happy and help them automate their business. Recently, we sat down with one of our TOTUS subscribers, Kariann Holland, Marketing Manager of the Plumbing Division at IPS Corporation. If you haven’t heard of IPS Corporation, they are a leading manufacturer of plumbing and roofing products, solvent cements, and adhesives for residential, commercial and industrial use. Based in Southern California, they are an international company with sales teams based throughout the world. They manufacture their own products and manage eight different brands. We wanted to see exactly how TOTUS has helped them streamline their marketing process, below is the conclusion of our 2-part case study.

 

 

Q: Thank you for walking us through your experience with the TOTUS team to implement the platform. For any readers who missed it, you can catch up in part 1 of this case study. So once you had the platform built and implemented, what was your initial reaction? Was it providing the benefits you were looking for? Did you like it?

A: In short, I love it. As I mentioned a little earlier, the main reason we were looking for a solution was to help us streamline manual processes– TOTUS delivered on that instantly. A nice surprise that I wasn’t necessarily expecting was how user-friendly everything was. From the user home screen side to the admin side, if you need to set up a new item, it’s quick. If you need to add an item to your shopping cart, it’s very intuitive. It’s simple across the board.

 

Q: Since you just mentioned setting up a new item, how long does it take you to add a product or to make edits to an existing one?

A: I would say it takes maybe 2 or 3 minutes, when I say it’s quick, I mean it. Of course that can vary on the complexity of the characteristics that you are defining, but on average, it’s very quick and simple.

 

Q: You said that you initially looked for a marketing automation platform to streamline manual processes. Can you tell us how that played out after implementation? Was the person sending out literature able to save as much time as you had hoped?

A: Since we intended on using the platform mostly for order fulfillment, we were able to build a system that optimized the ordering process. So yes, our internal resource was able to reduce that 75% of her day spent on taking orders and shipping and instead focus on other areas that were more productive. We mainly use TOTUS to fulfill both literature and display orders. Additionally, our sales force has been given TOTUS access along with a budget that they can use for promotional swag items. That helps us manage our budget, too.

 

Q: How have you liked working with the TOTUS team? I know you mentioned that they were helpful during implementation, has that continued to be the case?

A: The TOTUS team has been so consistent and responsive starting from day one through today. Whenever we have a question, they respond quickly. They are also open to any feedback that we may have from the user side– I think they take it seriously and look at it as a way to potentially improve functionality.

 

Q: Now that you’ve been using TOTUS for a while, what would you say is the biggest benefit of the platform?

A: There have been many benefits for us– some that we were expecting and some that came as nice surprises. Overall, I’d say the biggest benefit to adopting a technology like this is that we are able to work smarter, not harder. We streamlined a very manual process (which was our intention) and are now able to focus our attention on higher return activities as we continue to grow.

 

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