7 Immediate Benefits of Distributed Marketing Platforms

The world of marketing is changing and one of the most groundbreaking ways has been the recent adoption of new technologies. The days of one or two highly trained marketers having control of all messaging and communications are over. Today, just about everyone in a company is significantly more involved in the marketing process. Employees, partners, vendors, etc. are often involved in creating content that represents your brand. And since marketing, after all, is any touchpoint your brand has with its customers, this lack of control can be a terrifying prospect to brand managers.

 

 

Many companies have chosen to reign in the risk by using what is known as a Distributed Marketing Platform–the process of creating, managing and delivering marketing content across a wide range of channels and locations. It's the 21st-century solution allowing brands to scale while maintaining consistency and control.

 

7 Benefits of Distributed Marketing

 

  1. Multi-channel distribution - Now more than ever, it’s imperative that a marketing campaign have the ability to be leveraged in multiple locations at once - whether that be email, social media, direct mail, etc. Of course, more advertising locations means more cost. Marketing distribution simplifies that process.

  2. Pre-built collateral templates - Marketers can develop templated materials that meet overall brand standards and then give users the ability to personalize. This can be especially useful for both national and global companies as it allows salespeople and field reps to customize according to their local needs.

  3. Permissions management - While distributed marketing facilitates the idea that everyone is a marketer, the delicate balance of branding is not lost. Marketing teams or corporate executives can designate who has admin rights and who can simply view and download content.

  4. Brand consistency - With so many people involved in the marketing chain, your message can quickly be diluted as it moves down the funnel. Distributed marketing makes it possible instead to centralize the marketing structure, allowing one main team as much oversight as they choose.

  5. Save time and resources - By allowing employees to create, execute and manage individual multi-channel campaigns on their own, it frees the marketing team to focus on larger projects that may have more reach. Also, by having marketing materials centralized and readily available, it saves those same employees the time of have to search for them.

  6. Streamlined workflow - With the platform being centralized, teams are able to operate and communicate within the same environment. Requests can be made directly in the platform and real-time conversations can take place. Users can make edits and (allowed) changes to their needed, saving both time and frustration.

  7. Compliance - Regulation is ever-changing and marketing materials have to be adjusted accordingly. Disclosures, legal language or other required verbiage can be built into design templates and can be automatically populated based on specified parameters. In addition, since all marketing assets can be centralized, it makes life a lot easier should the auditors come looking.

 

Marketing has seen dramatic shifts over the past decade. The way we used to talk to our customers has changed, the way we search for new prospects has changed and the way we operate within our internal business environments has changed. What hasn’t changed is the fact that marketing will always be a challenge. Your messaging, your strategy and your branding will need constant attention. That’s exactly why implementing a distributed marketing system that helps you easily customize and deploy materials is worth the investment.

 

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