Marketing Automation in the Medical Device Industry - Multi-Vendor Integration

In past posts, we have covered topics relating to the medical device industry and how marketing automation can help drive business by automating certain tasks. You can read our recommendations regarding overall marketing techniques and some more specific details on marketing automation in the medical device industry. As this technology becomes more mainstream in all industries, certain features that it offers are becoming vital to those organizations that want to grow.



The Medical Device Industry is no different. Medical device marketers are finding themselves faced with the challenge of targeting their messaging and increasing their reach, just like everyone else. That is why it is so important to choose a tool that offers a robust array of features and options that will meet the unique needs of the industry.


Benefits of Marketing Automation

We see businesses across the board benefiting from the efficiency and scalability of marketing automation. Those who do not have access to these advantages are finding it harder and harder to keep up with competition. Some of those benefits include:


  • Multi-Channel Campaign Management
  • Brand Consistency
  • Automated Personalization
  • Targeted Messaging
  • Scalability


One of the greatest thing about technology is that it is flexible, adaptable and scalable. Sometimes, however, when it comes to implementing something new, you quickly find out that there are limitations. Platforms are integrated with preferred vendors and customers don’t get to choose who they work with.

With TOTUS, that simply is not the case. Our platform is capable of integrating with any vendor–we customize to fit your needs, not the other way around. We know that our customers already have relationships established with their partners and we don’t want to interrupt that. We want to enhance it with the power of marketing automation and help you build your business. Here’s how this feature helps medical device marketers:


  • Collateral Production - Your sales reps can easily create and print informational kits, rack cards, brochures, clinical publications and more. Even better, their personalized information will automatically be populated for them. Once created, they can send files to their favorite local printer or anyone else they choose. No preferred printer? They can take advantage of our popular FedEx integration that allows them to print and pick up at any FedEx location.

  • Fulfillment - Maybe your sales rep likes to work with a local printer that doesn’t have fulfillment capabilities. While other platforms try and steer customers to work with one vendor that does it all, TOTUS allows you to choose your preferred vendors according to what matters to you. Whether that be price, location, quality of work– you name it, we will make it possible.


While the idea of marketing automation is becoming mainstream and marketers are accepting it as a common practice, it is important to look at the options out there and determine what works best for your company. Medical device marketing is a unique industry where trust is paramount. Features like multi-vendor integration allow you to continue working with vendors that you trust to keep your business running smoothly. Your sales reps enjoy a seamless experience and you can be confident that you are getting the best quality and best pricing for your company.

To learn more, explore our complete capabilities or contact us today!


Note: If you are a TOTUS customer, please contact your account manager for support inquiries.