The mortgage industry is one of many that are enjoying the benefits of marketing automation. While additional nuances and government regulations can be a challenge, the mortgage industry has found a way to benefit from the efficiency and scalability of this powerful technology. More and more mortgage companies have seen the benefits of marketing automation and are looking for more ways to expand on that growth.
Marketing automation is definitely a trending topic in the mortgage industry. Many of the leading mortgage companies have been using marketing automation for years. But - how did they decide which platform to choose? There are many things to consider including: features, integration capabilities, customization of the platform, customer service, specific industry knowledge, and so much more.