Like many companies, you’ve probably spent a lot of time and money writing your unique story and developing your individual brand - now you need to protect it! Fortunately, technology has made it easier on marketers and business owners to maintain their message and simplify the task of keeping their brand under control.
Co-branding is a way for companies to combine efforts and create an even more valuable product, offer or service. As more companies continue to adopt marketing automation platforms, they are seeing the benefits of co-branding. We’ll explore some examples of who is co-branding, why they do it and how easy it has become to co-brand using an automated platform.
With over 200 billion emails sent daily, email signatures are a huge opportunity to build your brand. Before marketing automation, an email signature was manually created by each individual user - a nightmare for any marketer trying to maintain consistency. Fortunately, with marketing automation, we now have a better way of streamlining that process and ensuring that brand guidelines are followed.