If you’re a marketer or business owner and ever thought to yourself “I sure wish I had a way to automate this (fill in any piece of content) that I’ve created about 25 times now, or if you’re still pushing email blasts out as campaigns, you might be ready to take your marketing up a notch and automate. If you’ve got marketing automation on the brain, but aren’t quite sure whether you’re ready for it yet, this blog is for you.
The marketing automation trend is growing fast, but many businesses have yet to jump on board. According to EmailMonday, 79% of best-of-class companies have been utilizing marketing automation for the past two years, and no matter what type of business you are in, marketing automation has proven beneficial to those companies who have used it.
In this 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. They were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.
Not only are medical device marketers faced with common marketing hurdles such as scalability and personalization, they are also trying to overcome them in a business based on connecting with people and quickly establishing trust. Medical marketing is as much about establishing relationships as it is about actual marketing. We explore our ways that marketing automation helps the medical device industry successfully implement multi-channel marketing campaigns and connect with their customer.
Marketing automation for social media is vital to reaching your audience quickly and effectively. For as much time and attention that your customers, prospects and influencers are spending on social media, it’s important to go where they are to drive revenue and awareness. How do you ensure a winning social strategy, and how can marketing automation help you achieve this?