The mortgage industry is one of many that are enjoying the benefits of marketing automation. While additional nuances and government regulations can be a challenge, the mortgage industry has found a way to benefit from the efficiency and scalability of this powerful technology. More and more mortgage companies have seen the benefits of marketing automation and are looking for more ways to expand on that growth.
Marketing automation is definitely a trending topic in the mortgage industry. Many of the leading mortgage companies have been using marketing automation for years. But - how did they decide which platform to choose? There are many things to consider including: features, integration capabilities, customization of the platform, customer service, specific industry knowledge, and so much more.
In this 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. Operating in over 40 states and employing approximately 150 loan officers in the field, they were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.