With over 200 billion emails sent daily, email signatures are a huge opportunity to build your brand. Before marketing automation, an email signature was manually created by each individual user - a nightmare for any marketer trying to maintain consistency. Fortunately, with marketing automation, we now have a better way of streamlining that process and ensuring that brand guidelines are followed.
Marketing automation has generated impressive increases in both open and click rates and become a highly-adopted tool in the digital marketing world. We have seen that 66% of online consumers made their purchase through an email campaign - that’s a higher conversion rate than more traditional (and costly) direct mail campaigns. In this article, we explore how marketing automation helps your email stand out against the competition.
For sales and marketing teams, TOTUS allows for ultimate brand control across multiple marketing channels including email, direct mail, advertising, coupons, signage, web banners, interactive PDFs and more. TOTUS centralizes your brand’s messaging giving you complete, tactical control of communication in your organization’s marketing headquarters.