Top Statistics and Trends You Need to Know About Marketing Automation

Marketing Automation platforms are being adopted by businesses of all industries at an ever-increasing rate. As the data continues to come in, we continue to see that companies are seeing significant increases in both engagement and conversions. As a result, marketers are shifting their lead-gen strategy from a traditional “blanket” approach, to a more personalized “inbound” method.



Businesses that automate are enjoying many benefits. In 2017, it was estimated that 51% of companies (both B2B and B2C) were using marketing automation and that number is expected to increase for 2018. For those who haven’t yet adopted a marketing automation strategy, they are quickly finding themselves left behind. They are not able to compete in terms of customer experience and are wasting time executing tasks that could otherwise be optimized.

A recent infographic created by DemandGen Report details how powerful marketing automation platforms have become.


Statistics and Trends to Know About Marketing Automation


  1. Marketing automation can boost sales productivity by nearly 15% and 63% of marketers plan to increase their marketing automation budget in 2018.

  2. Four in five users increased their leads using marketing automation software and almost as many (77%) saw an increase in conversions.

  3. 74% of respondents said the technology’s ability to save them time was its largest benefit.

  4. 86% of marketers consider “ease of use” to be the most important factor when evaluating automation tools.

  5. 27% of companies say they still consider themselves “new” to marketing automation.

  6. 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure.

  7. Strategic goals of marketing automation were listed as:

    • Increasing lead generation (61%)
    • Lead Nurture (57%)
    • Sales Revenue (47%)
    • Improving Customer Engagement (36%)
    • Marketing Productivity (29%)
    • Improving Campaign Measurability (28%)


If you think that your company might benefit from marketing automation and want to learn more, we recommend reading these 3 other articles: How to Optimize Your Marketing Automation Platform, 3 Ways that Marketing Automation Increases Open Rates and Marketing Automation: Why You Need It.


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