Totus Blog

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In this 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. Operating in over 40 states and employing approximately 150 loan officers in the field, they were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.

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Like many companies, you’ve probably spent a lot of time and money writing your unique story and developing your individual brand - now you need to protect it! Fortunately, technology has made it easier on marketers and business owners to maintain their message and simplify the task of keeping their brand under control.

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In this 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. Operating in over 40 states and employing approximately 150 loan officers in the field, they were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.

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If you’re a marketer or business owner and ever thought to yourself “I sure wish I had a way to automate this (fill in any piece of content) that I’ve created about 25 times now, or if you’re still pushing email blasts out as campaigns, you might be ready to take your marketing up a notch and automate. If you’ve got marketing automation on the brain, but aren’t quite sure whether you’re ready for it yet, this blog is for you.

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The marketing automation trend is growing fast, but many businesses have yet to jump on board. According to EmailMonday, 79% of best-of-class companies have been utilizing marketing automation for the past two years, and no matter what type of business you are in, marketing automation has proven beneficial to those companies who have used it.

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