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In the third entry of our 3-part guest blog series with one of our Totus subscribers in the mortgage industry, we discuss the ins and outs of implementation. Having chosen Totus as their marketing automation platform, we wanted to hear more about what it takes to build out an entirely new process and familiarize approximately 150 loan officers with the new technology. What were the hurdles? What worked really well? This is their journey to the discovery of marketing automation and how it helped transform their business.

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Searches for “marketing automation” are at an all-time high. In 2017, it is estimated that 51% of companies (both B2B and B2C) are currently using marketing automation. If you think that your company might benefit from marketing automation and you are struggling to convince your team about the benefits, we look at 7 stats to share with them.

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In the second entry of our 3-part guest blog series, we sit down and talk to one of our Totus subscribers in the mortgage industry. Operating in over 40 states and employing approximately 150 loan officers in the field, they were in a pivotal position of growth and were looking for technology to help them scale easily. This is their journey to the discovery of marketing automation and how it helped transform their business.

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Every loan officer needs to market themselves to generate leads and build their business. There are endless ways that loan officers can market themselves in the mortgage industry, but some have been proven more effective than others. We look at 5 effective marketing techniques for mortgage loan officers and how marketing automation helps facilitate them.

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Most of the leading companies in the mortgage industry are already using marketing automation for their marketing efforts and as a recruiting tool to influence loan officers to join their team – both of which greatly contribute to an increase in revenue. There is a very good reason for this – It works! In fact, 69% of top performing companies are using marketing automation for customer acquisition!

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