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Marketing automation platforms have revolutionized the way we communicate with our customers. Similarly, CRM systems have simplified the lives of sales teams across the globe. Fortunately, for those businesses that are not in the position to implement both systems, there are ways to enjoy some of the efficiencies of a CRM using marketing automation.

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Direct Mail has been overlooked in recent years as a more costly means of reaching customers. A less expensive approach, digital marketing, has taken storm and become most companies’ first choice in marketing strategy. However, writing direct mail off as a “dead” strategy would be a mistake as we now see that by eliminating a lot of the “clutter and noise”, we have created an opportunity.

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The mortgage industry is one of many that are enjoying the benefits of marketing automation. While additional nuances and government regulations can be a challenge, the mortgage industry has found a way to benefit from the efficiency and scalability of this powerful technology. More and more mortgage companies have seen the benefits of marketing automation and are looking for more ways to expand on that growth.

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With over 200 billion emails sent daily, email signatures are a huge opportunity to build your brand. Before marketing automation, an email signature was manually created by each individual user - a nightmare for any marketer trying to maintain consistency. Fortunately, with marketing automation, we now have a better way of streamlining that process and ensuring that brand guidelines are followed.

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Please join us for Part 2 of our webinar series - A Mortgage Marketer’s Journey to Automation: Using the Platform. In the first installment of this webinar series, we heard one marketing director’s journey starting with learning what marketing automation is and why it is needed, to choosing a vendor and implementing the solution. This next installment will focus on best practices for using a marketing automation platform in the mortgage industry to reduce cost and increase revenue.

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